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About Us

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Agency History

The Liebler Agency has been meeting your insurance needs for over 60 years. We have five convenient offices serving Sanilac, Lapeer, St. Clair counties and the surrounding area. We are large enough to serve you, yet small enough to care.


The Liebler Agency was established in Brown City, Michigan by Harris Liebler in 1959 when Harris purchased The Jack Sauder Insurance Agency. In the early days of the agency there were just two employees – Harris and his assistant, Betty Quirk. The office also served as a Secretary of State facility until 1977.


What began as a small operation in the 1950’s expanded under the leadership of Harris’ son, John. Branches were opened in North Branch in 1978; Yale in 1981; Marlette in 1991 and Imlay City in 2007.

Today a third generation of the Liebler family leads the agency. John’s son, Jeff faces the challenges of the 21st century and even though they are different than those of the 1950’s the goals remain the same: to provide our customers with quality insurance products at a reasonable price and to give such outstanding service that our customers recommend Liebler Agency to their friends and family.


Our team of professionals now numbers 17 and we look forward to continued growth. Our insurance services have also expanded to cover all aspects of personal and commercial insurance services, including life, health and employee benefits.


We are proud to be a part of the communities we are a part of and recognize the importance of giving back to those we serve. You will find our employees on local boards and organizations. Our commitment to our area is strong and we look forward to many more years serving the next generation of friends and neighbors.


View the many companies we represent.


Liebler Agency – Your Hometown Insurance Agency 
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